– Cultivating Emerging Needs Online in a Backdrop of Growing Online Shopping Culture –
Cultivating Emerging Needs Online in a Backdrop of Growing Online Shopping Culture – Insurance Market is a Singaporean FinTech start-up, or InsurTech to be more precise, founded in 2014 by former financial risk consultants to propose a new way of choosing and purchasing insurance. Traditionally in Singapore, insurance agents have been playing a big part in selling insurance and customers would have only limited choices. Insurance Market tries to break a status quo of such an insurance sales model by introducing a digital platform. We interviewed the Insurance Market's executives to learn about their business model and marketing strategies.
(This article is the original draft for the article published in the February 2018 issue of Nikkei Digital Marketing magazine.)
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