2015
Cross-country differences and Entry strategy
-Vitamins, Minerals & Supplements (VMS) market in Southeast Asia-
Increasing middle class population and improved consumer's health awareness are good conditions for VMS business growth in Southeast Asia. Supplement sales are generally increasing in Southeast Asian countries and in particular sales doubled in Indonesia and Vietnam over the past 5 years. This article illustrates the current picture of the VMS market in Southeast Asia including the market environment and consumer trends.
Aiming to reach out over 3 billion people in Digital Market, companies in Singapore and China are evolving in unique ways
There is no border in Digital Marketing.
In Asia, as over 3 billion people connect via internet, we will see more and more rapid change in 'Digital' in five years.
We focuse on Asian digital marketing thorugh both online platform company and company in non-online industry moving into 'Digital' with utilizing online activity in this topic.
Is Indonesia’s Film/TV content industry “lacking creativity?”
The market size of the Film/TV content industry in Indonesia is said to be 256 billion yen (Digital Content Association of Japan, 2012), and although the scale is relatively small among other ASIAN giant, it is expected to grow at a rate of around 9 percent rate per year (Ministry of Economy, Trade, and Industry, 2014). That is why many foreign media-related industries see their business opportunity with a good chance of growing. Today president Rieko Shofu speaks to Syarika Bralini, who has long been working in the field of film/TV program production industry, about her view on current situation of the industry and her challenges to empower creative breakthrough in this industry.
Business Education in Philippines
The network event with business school and university professors in the Philippines presented by Japanese Marketing Association(JMA) and Philippines Marketing Association (PMA) was held in March 2015 in Tokyo. All countries in ASEAN has made various efforts to ASEAN Integration. This event was focused on Business education in Filipino universities. Most of attendees were not only professors, but also they belong to PMA. Thus the main topics in this event was what kind of educational approaches they can do for ASEAN Integration.
Rieko Shofu has contributed an article on Marketing Horizon (Oct. 2014 edition) published by Japan Marketing Association.