2021
Singles cherish relationships, even in a virtual space
China’s Single Economy (1)
With large single population, single’s market in China is expanding year by year, where there is a notable difference in values between generations. Factors such as the rising divorce rate, aging population, surplus of single men due to the one-child policy, and social independence of women all contribute to the increase in the number of single households. In this article, we will take a closer look at the elements and psychology that make up this market in China through businesses such as rental dating and chatbot lovers.
(Excerpted from an interview by CEO Ms. Shofu for Marketing Horizon, Japan Marketing Association, issue 12, 2021)
China's Increasingly Fragmented Oral Care Market
While the world is still under the storm by pandemic, China's domestic demand showed solid growth, with GDP growth of +7.9% in April-June 2021. Starting with this Topic, we will focus on several notable market trend in China. The first one is the oral care market, where lifestyles are gradually changing, we analyze the current and the future of this market, which is segmented by generation and region.
Border of global management
Introduction
The economic slowdown caused by the pandemic and border closures are changing ASEAN, a region that has long relied on diversity as a power source for growth. The management of foreign companies doing business in the region need to change. As the second topic, we will introduce changing global management in a Singapore based beverage company which Ms. Shofu is joining as a director.
(Excerpted from an article by Ms. Shofu for the February 2021 issue of Marketing Horizon, published by Japan Marketing Association.)
Designing Diversity Under Border Closures
Introduction
The economic slowdown caused by the pandemic and border closures are changing ASEAN, a region that has long relied on diversity as a power source for growth. The management of foreign companies doing business in the region need to change. In the next two articles, we will discuss the future of global management. As the first topic, we will introduce an interview with Mr. Mehra, a partner at Merver (Singapore), about the challenges and future of human resource management.
(Excerpted from an article by Ms. Shofu for the February 2021 issue of Marketing Horizon, published by Japan Marketing Association.)